Automotive · New Brunswick, NJ

Managed IT, cybersecurity, and AI for dealerships in New Brunswick.

DMS-ready, PCI-compliant IT with AI-powered lead handling for dealerships and auto-service shops around New Brunswick, Rutgers University, and the Johnson & Johnson / RWJBarnabas health corridor.

Serving New Brunswick, Rutgers University, and the Johnson & Johnson / RWJBarnabas health corridor

Dealerships and auto-service shops in New Brunswick operate on tight margins with unforgiving workflows — a DMS outage costs deals every hour, and a slow lead response costs them to the dealership one town over. We run the full IT stack and layer AI on top so your GM doesn't have to play IT or CRM-wrangler.

New Brunswick is healthcare, education, and corporate — Rutgers University's main campus, Robert Wood Johnson University Hospital, and Johnson & Johnson's headquarters drive a dense professional-services and biotech economy along George Street and the Albany Street corridor.

Also serving: Highland Park · North Brunswick · Edison · Piscataway · Franklin Township

What automotive businesses in New Brunswick deal with

Keeping the DMS (Reynolds, CDK, DealerSocket, VinSolutions) online and fast
PCI compliance for the F&I office and service-bay card readers
Phones + chat + CRM that actually talk to each other
Camera systems, key-management hardware, and showroom Wi-Fi working as one stack
Leads going cold because nobody responds after 5pm or on Sundays

What we do for them

DMS integration, uptime monitoring, and vendor liaison
PCI-scoped network segmentation for F&I and service lanes
VoIP + unified inbox so leads never fall through the cracks
Camera, key-fob, and inventory-tracking hardware support

AI as a Service

How we're putting AI to work for automotive in New Brunswick

AI chat + voice agent that qualifies inbound leads 24/7 and books test drives directly into your calendar
AI-drafted follow-up emails and texts that feel personal but scale across hundreds of leads
Service-appointment auto-scheduling with AI intake — the customer tells the bot what's wrong, the bot books the bay
AI-assisted inventory pricing and demand forecasting against local market data

Questions we get from automotive businesses in New Brunswick

Frequently asked questions

Do you work with CDK, Reynolds & Reynolds, DealerSocket, or VinSolutions?+

Yes — those are the four we see most often with dealers in New Brunswick and the broader Middlesex. We handle vendor liaison with your DMS provider, monitor uptime, and coordinate updates so your sales and service teams don't lose a day to "IT issues."

Are you familiar with FTC Safeguards Rule requirements for dealerships?+

Yes. Since the Safeguards Rule took effect for auto dealers in 2023, we've been helping dealers build the required written information security program, designate a qualified individual, encrypt customer data, and document annual risk assessments. It's a real compliance obligation with teeth, and we've done it enough times to make it routine.

Can AI actually respond to leads after hours?+

It does now. We deploy AI chat and voice agents that answer inbound leads 24/7, qualify them ("what vehicle are you interested in?"), and book test drives straight into your DMS or CRM. Your staff wakes up to qualified appointments instead of a backlog of missed pings.

How do you handle PCI compliance for the F&I office and service bays?+

We segment the PCI-scope network from the rest of the dealership (isolating card readers, F&I workstations, and payment systems), manage quarterly vulnerability scans, and help you complete the annual SAQ. Done right, PCI is boring — and boring is what you want.

How fast can you be onsite if our DMS is down?+

Most DMS issues we fix remotely in minutes. When we need to be on the floor, we're typically onsite in under two hours anywhere around New Brunswick.

Compliance we handle

PCI DSS for card-present and card-not-present transactions
FTC Safeguards Rule (applies to dealerships since 2023)
State dealer-record retention requirements